Critical Mass Canada
Wed, 01 Feb 2023 22:33:43 GMT
The Nike creative automation and performance marketing team uses the Celtra platform to dramatically scale our display production, accelerate creative testing, and optimize performance at incredibly efficient speeds. It’s a mix of imagination and automation that we call Creative Offense, and it’s how we generate big results and brand resonance on a massive scale.
To meet Nike’s audience along their journey, we needed to meet their moments. Speak their language. Reflect their data. And test to make sure we got it right. Multi-frame templates that merge product with moments and data signals are how we drive scaled creative that feels tailored to an individual and optimized to their needs.
We match our creative variations with a sophisticated test and learn program that delivers insight across multiple performance levers. This helps drive real-time decisions and huge performance gains across every campaign.
Categories: Sportswear, Clothing and FashionCritical Mass Canada, 7 months ago