Gerety Talks with Melinda Po, CEO, Mediabrands Greater China

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight and at the centre of the conversation for a refreshing take on what leadership looks like. Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”. The Gerety Awards brings together a jury to select the best in advertising that resonates most with a female audience, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

As CEO of Mediabrands Greater China Melinda is responsible for leading the network offering across China’s mainland, Hong Kong and Taiwan region. Fully leveraging all the Mediabrands agencies and functions as a future facing media and communications partner to its clients’ business. With 20 years industry experience across the Greater China region, Melinda is a modern thinker with a strong advertising and digital marketing background. Having successfully led Edelman’s transformation from a PR agency into an integrated business solutions partner, Melinda drew upon her prior experience re-designing the Ogilvy advertising and brand content business model in China, in addition to previous senior leadership roles across Arcade and AKQA. Melinda specialises in cultural and organisational transformation using her craft in the consulting space to help companies elevate their strategic relationship with clients.

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