Everyone knows what Netflix is. And that's how it should be. Soon the same might be said about the brand's newborn – Netflix is a Joke: The Festival. It is planned to become the biggest comedy festival the world has ever seen, a completely new species of its kind. And we enjoyed being a part of the team and bringing it to life. Literally. 

Our role was to lead the festival's logo through all stages of its 3D life in the festival's official trailer. We were there when it hatched from the egg, beside on its journey through water and air, and at last, we were helping it become a figure affecting the lives of many and reflecting in them. We're getting a little emotional here but… At the end of the project, the logo was not what we expected – it was bigger!