ABC News is a broadcasting company ensuring people know their ABCs about current events and topics. When creating coverage on the greenhouse effect and climate change, they wanted to give a visual lift-up to this seemingly worn-out matter to build a memorable, impactful piece of evergreen content for their website. So we shook the same old disturbing “global warming is harming” visual theme and added a playful twist to it, leaving the documentary shots for news feeds.

Piece by piece, we built a compelling and engaging story on how as little as 2°F can make a huge difference for life on planet Earth. And how together we can stop it. To be honest we still feel pretty heated up (pun intended) by having the opportunity to work on this topic with ABC News team!