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Gerety Talks Futurism with Alice Crippa, Creative Futurist at Zeus Jones and Victoria Osayanetin Oshodin, Hybrid Creative Director, Producer, and founder of Creative Vixstory.

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight and at the centre of the conversation for a refreshing take on what leadership looks like. Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”. The Gerety Awards brings together a jury to select the best in advertising that resonates most with a female audience, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.

Alice Crippa is a true believer in the power of creativity to build a better future where we can all live in a more equal and nourishing society. With 10+ years of experience built working on the toughest clients’ challenges, she has a passion for complex projects inspiring deep industry shifts and the creation of new ways of working.
After winning awards at Leo Burnett Milan and FCB Chicago, she’s now one of the Creative Futurists at Zeus Jones (a B Corp!) actively partnering with audacious US companies focused on building today the best possible tomorrow, not just for themselves but for everyone.
As a passionate advocate of innovation as creative and economic multiplier, she studies alternative brainstorming methods that help non-creatively trained experts to be active, transformational forces in future-making.
As lecturing professor at Polytechnic University of Milan she is exploring the creative partnership between AI and creatives, inspiring young talents to imagine a career for themselves in which mental health and work-life balance can finally be top priority and not a privilege.
An immigrant and firm advocate of the value of non-native talents, she is passionate about helping her fellow colleagues appreciate cultural nuances and subtle insights that might provide even more context on the hidden potential of a good idea.
Alice Crippa is a relentless champion of timely human insights, value-building innovation, and culture-shifting executions.

Victoria Osayanetin Oshodin is a British award-winning Hybrid Creative Director, Producer, and founder of Creative Vixstory. A dedicated philanthropist, Oshodin is driving for change in industry and organizations to authentically embrace individuals from all walks of life.
After graduating from acting studies at The University of Manchester, Kingston College, and The National Youth Theatre U.K, Oshodin entered the field of advertising, film, and broadcast, working for companies such as Adidas, Infiniti Cars, Crispin Porter and Bogusky, BBC Studios, MTV, Allsaints, SKY Creative, and Red Bee Media. In 2020 Oshodin branched out to America to pursue her creative career.
Most recently, Oshodin has been working as a Creative Director at UWG (UniWorld Group, Inc.), an affiliate of WPP company, overseeing creative for Ford, Doritos, and The National Pork Board.
I see myself as a human scaffold. Scaffolds enable individuals to move around safely in any direction needed to complete a task.
As a multifaceted Creative Director, I breathe creativity into existence, utilizing my hybrid creative skills. I make bold decisions by being accountable for the creative vision and fostering and mentoring Creative and Production teams to work cohesively to execute ideas from concept to completion. Creativity is sacred, and it is important to support the standing structure throughout the process for the team and company - Victoria Osayanetin Oshodin


Gerety Awards, 10 months ago