eve Sleep had enjoyed a decent start to 2020 thanks to Covid-19 and shift in shopping habits. But the intention was always to be less D2C mattress store and more sleep wellness brand. 

That meant investing in the brand and owning a key moment in our lives. 

‘Switch Off’ was born. An integrated campaign across TV, OOH and digital with a constant message: eve knows how to get a good night’s sleep because a great day begins with a great night.

The campaign drove 50% increase in website traffic and resulted in a record-breaking Black Friday: £1m of sales in four days.