Wed, 27 Jan 2021 16:55:30 GMT
eve Sleep had enjoyed a decent start to 2020 thanks to Covid-19 and shift in shopping habits. But the intention was always to be less D2C mattress store and more sleep wellness brand.
That meant investing in the brand and owning a key moment in our lives.
‘Switch Off’ was born. An integrated campaign across TV, OOH and digital with a constant message: eve knows how to get a good night’s sleep because a great day begins with a great night.
The campaign drove 50% increase in website traffic and resulted in a record-breaking Black Friday: £1m of sales in four days.
Genres: Comedy, Visual VFX, In-camera effects, People, Music & Sound Design, Dialogue
Categories: Online retailers, Retail and RestaurantsCreature London, 2 years ago