A can designed for a post-quarantine world

BBDO and Dr. Lemon, an iconic RTD in Argentina, designed a system to mark your initial in your can with its badge, and thus make the meetings with friends be safer.

The system is very simple. When you open your Dr. Lemon’s can you just have to mark your initial with the badge so you can identify which is yours and prevent possible contagion.

Video:

https://www.dropbox.com/s/7ez66ve36qnazo5/Identify%20your%20can%20Dr%20Lemon.mp4?dl=0