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Work of the Week: 21/10/22


As the holiday season creeps up on us, these pieces of work have spooked, jiggled and sung their way into this week’s selection, writes LBB’s Zoe Antonov

Work of the Week: 21/10/22

The work of the week this Friday is full of spooky and some not so spooky surprises. To begin with, we have PETA’s new campaign that is fighting against the development of the first ever octopus farm in Europe and overall, against the consumption of octopuses. With some seriously retro sci-fi vibes in the spot, PETA this time bet on threading the fine line between scary and funny, and they did it well. Calling the film ‘The Octocurse’, PETA told audience that if we eat octopuses, we are practically cannibals, since they are the ‘Einsteins of the Sea’, urging people to end octopuses' consumption to avoid developing three hearts, expelling ink or having their head enlarge twice its size under the Octocurse.

On a lighter note, we have a wholesome spot from Somsuch’s Sam Hibbard for Arla Cravendale, in which farmers let their best notes free while their cattle calmly take in the concert. Our other animal-centred spot of the week is Tourism Australia’s newest campaign from M&C Saatchi Sydney in which a kangaroo takes a unicorn on an Australian adventure, showing him the Sydney opera house, the great barrier reef and taking him waterfall jumping.

Back to Europe, Pepsi MAX has once again brought the worlds of football, entertainment and culture into its world. Centred around the ‘Nutmeg Royale’ move, the film is the brand’s most exciting football film to date and is packed with cameos, great game, local culture and iconic humour. 

These and more, see below.

PETA - The Octocurse

In the press release for the campaign, Vanessa Johansson, Anti-Speciesism Project Leader at PETA said: “We are busily searching for intelligent life in space while we still eat the thinking, feeling life forms on our own planet. Octopuses, for example, are capable of complex thought processes: they can navigate mazes, use tools, and learn how to do such things as unscrew lids simply by watching. Yet every year, hundreds of thousands of these clever cephalopods are killed in crude ways for a snack. Because it’s often hard to reach people with these simple facts, PETA has partnered with Grey London – to give viewers food for thought and encourage them to show kindness to these animals by leaving them off their plates.” 

Uber Eats - Don’t Run Out

Directed by Great Guns USA’s Dan Trachtenberg, this Halloween spot for Uber Eats highlights the speedy delivery of the app, while telling the gripping story of a scary night in gone wrong. As our main three characters realise that they have no candy left, one of them, played by Keke Palmer, warns them about the urban legend of a group of candy snatchers. Sooner rather than later, the candy snatchers infiltrate the house and tie up the protagonist friend group, demanding their candy and only Uber Eats can save the night.

Ocean Spray - Power Your Holidays

The holiday season is coming into full force this week, as we set our gaze beyond Halloween. Our next great spot aims to put some jiggle in your Thanksgiving this year. Ocean Spray has partnered with Orchard to produce the TV and digital campaign that is sure to turn your holidays into a rave. The film sees a family that is seemingly unimpressed with their Thanksgiving dinner, until Ocean Spray’s cranberry jelly comes out - this is when things take a turn for the better, and before we know it we are also jiggling and wiggling along with the characters of the ad. 

Dabble - Roger the Real Human

In its brand new campaign, Dabble has also found an unlikely new ambassador for their brand. In this spot Roger the Real Human convinces us that he is learning how to be part of the community - what helps him most is copying people’s style of clothing, ways of behaving and most of all betting habits on the Dabble app. Since he first appeared on the app, Roger’s betting tips have been copied thousands of times, regardless of the fact that he seems incapable to keep his right arm attached to his body (cue the pile of dead arms in the corner of his room).

Arla Cravendale - As Pure As the Place It Comes From

Arla Cravendale’s new campaign sets out to prove the purity of its milk to audiences with its new Arla C.A.R.E programme, celebrating the joy of cows grazing freely in open pastures of grass. In the spot, Arla farmers give us a taste of their best covers of Rozalla’s ‘90s dance track ‘Everybody’s Free’, in a free form serenade to their grazing cows.

Pepsi MAX - Nutmeg Royale

In its newest football film, ‘Nutmeg Royale’, Pepsi MAX pays tribute to the game’s craftiest move. The star-studded film features Leo Messi, Paul Pogba and Ronaldinho, where they take part in their most iconic game, trying to outwit each other and playing with unsuspecting locals, to one of the most famous football tracks ‘The Rockafeller Skank’ by Fatboy Slim. Football influencers Luva de Pedreiro and Kaljit Atwal also make a cameo in the fast-paced film, as part of the brand’s dedication to what they dubbed as ‘Generation Thirsty’ and their undying curiosity and thirst for the beautiful game. 

IKEA - Song of Hope

While the rest of the world has almost entirely emerged from the pandemic with all of its restrictions and is taking a more day-by-day approach, reviewing statistics and pushing vaccination programs, China is still committed to zero covid, which has led to mass lockdowns with some heavy consequences for people’s mental health. To bring an optimistic note to the tough times, IKEA teamed up with WT Shanghai and commissioned China’s choir The Shanghai Rainbow Chamber Singers, to sing a hopeful song to the nation, called “Dining Table”. In the accompanying film, we see a Chinese family transforming the dining table - an otherwise dreadful space for a family to be stuck at during the lockdowns - into a positive one, that brings peace and light.

Tourism Australia - Come and Say G’Day

Tourism Australia has launched its next instalment of the global ‘There’s Nothing Like Australia’ bland platform today, with their newest brand ambassador Ruby - a souvenir kangaroo brought to life through CGI animation. In the spot by M&C Saatchi Sydney and FINCH's Michael Gracey, Ruby accidentally meets an American unicorn, and their adventure starts. From key culture spots like the Sydney opera house, to waterfall jumping, Aussie animals, and deserts, Ruby and her newly acquired friend are all it takes to convince us to go and say G'day. 

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LBB Editorial, Fri, 21 Oct 2022 09:00:00 GMT