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Work of the Week: 13/08/21



Celebrating taking back control, beer drinkers and what it means to feel all feature in this week’s top pics, writes LBB’s Natasha Patel

Work of the Week: 13/08/21

Once upon a time there was a princess who… shopped on Amazon Prime? Well, it may not sound like the start of a traditional fairytale but that is exactly how Joint and Hungry Man depicted the shopping giant’s latest campaign. Featuring Rapunzel and Cleopatra as independent women taking back control of their own lives with the help of something called Amazon Prime, the 30-second spots rewrite age-old tales in a joyful way. This week also saw a celebration of literally all kinds of beer drinkers - from those who pretend to meditate to fake listeners and just about everyone else - as BrewDog celebrated becoming the world’s first carbon-negative brewery. Exercise brand lululemon, with the help of Droga5 and Daniel Wolfe, presented a dramatic film of self-discovery around the theme of ‘FEEL’.

Check out the full list below.

Rapunzel and Cleopatra Take Control with Amazon Prime

BrewDog's Pioneering Environmental Promise Makes it a Beer for All Including the Planet

Daniel Wolfe and Droga5 Tell a Fable of Wellness for lululemon

Dettol's Social Distancing Prayer Mat Keeps Mosques Safe from the Spread of Coronavirus

'Sound Of Spending' Tool Transforms Data into a Soundtrack of Canadians’ Spending Patterns

Animated Series Highlights the Effect That Climate Change Has on People’s Access to Clean Water

Match Says Goodbye to Casual Daters with 'Adults Date Better' Campaign

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LBB Editorial, Fri, 13 Aug 2021 10:14:00 GMT