Compiling and whittling down this week's best work was a tricky task in the best of ways: there was a lot of it, and from all corners of the globe, writes LBB’s Addison Capper
On the same day this week, we had Megaforce's third piece of film for Burberry and a Wieden+Kennedy Portland campaign for the last ever EA Sports FIFA game. Both are as big and well crafted as we've come to expect from such parties.
There's a spot about angry cats, mad at the claim that they aren't the only beings with 'multiple lives' these days. It gets more off the wall as the seconds tick by, thanks to the deft hand of director Tom Kuntz.
We also really enjoyed a piece of film from director Giomi and AKQA Brazil. 'Questionable Laws' for lifestyle brand Nowdays pushes for the legalisation of cannabis in Brazil by highlighting some of the world's most absurd laws. Note to readers: do not handle any form of salmon in suspicious circumstances while in the United Kingdom.
Rounding out the week: a three-minute piece of branded content out of BBH Singapore about a robot that discovers the power of human touch; an unstainable white thobe from Heinz Dubai and Wunderman Thompson; and an ambitiously executed football match in zero gravity from Mastercard and FP7 McCann Dubai.
Check out our full list of the past week’s best work below.
In the words of Megaforce, their third campaign film for Burberry expresses “the bold attitude that it takes to dive into the unknown: the fearless and playful spirit of adventure”. The quite beautiful film from the Riff Raff directors feels like a true continuation of their previous efforts for the British luxury brand. It begins with a group of friends on a London bus, discussing a sci-fi movie they've presumably just seen. They exit the vehicle after it comes to an abrupt halt, and outside awaits a large, multi-limbed, otherworldly creature. But instead of sucking our Burberry-clad characters into another dimension, it ever so gently ushers them into the air, making them effortlessly pirouette through the nighttime London sky.
Blink directing duo Jungle capture matchday fever in this cinematic piece for EA Sports’ last ever FIFA game. Created by Wieden+Kennedy Portland, it features football / soccer legends such as Zinedine Zidane, Sam Kerr, Kylian Mbappe, Virgil van Dyke, Chloe Kelly and Jack Grealish. They star alongside throngs of real fans who bring a true sense of matchday fever to the film. Except, this matchday happens in the living rooms and bedrooms of players of the video game.
Trust Tom Kuntz to have us dutifully purring over a spot for an electronic device refurbisher. This spot, created by Buzzman for French company Back Market, shies away from packet shots of rejuvenated electronics with a new lease of life. Instead we have some angry cats. Eventually, quite a lot of angry cats, mad at the fact that they aren't the only lucky ones with multiple chances at this thing we call life. Tom directed this via the production company Henry. It was shot in Prague with dozens of trained animals and combines a mix of live-action and impressive VFX from Mathematic.
Out of the corner of one's eye, this film for LA- and Brazil-based lifestyle brand Nowdays could come across as a fashion film. But it in fact has a deeper message, one of importance to the brand. In California, Nowdays develops and explores the benefits of CBD thanks to the state's laws around cannabis. In Brazil it's a different story: it promotes debate around cannabis within a market where it's very much illegal. Created by AKQA and directed by MyMama Entertainment's Gimoi, the film leans on some of the world's most absurd laws to powerfully, humorously and artistically make its point.
The white thobe is a ubiquitous piece of clothing in the Arabian Gulf. But it comes with one main issue: its pristine whiteness, loudly waiting for splatterings of food that misses our mouths. Heinz, an Interpol-investigation-worthy global culprit of stain crimes, has partnered with Wunderman Thompson Dubai to create the 'Unstainable Thobe'. They partnered with local tailors, designers, and textile makers and spent months developing a high-tech protective barrier against ketchup and other types of stains.
While technology continues to advance, the power of a human touch will become ever more important. At least, that's the message from Singaporean charity TOUCH Community Services, BBH Singapore and director Roslee Yusof in this three-minute piece of branded content. Well crafted and with relatable characters, the piece is accompanied by an acoustic arrangement of The Killers' Human, which really feels at home in the background.
Mastercard, its agency FP7 McCann Dubai and football legend Luis Figo set a world record for ‘Highest Altitude Game of Football (Soccer) on a Parabolic Flight’ with this campaign. It was played at 20,230 ft (6166.1 m) in zero gravity conditions and, according to a press release, is a way for Mastercard to celebrate “the world’s love for football by taking fans’ passion for the beautiful game to unprecedented heights”.