Leading enterprise tech company ServiceNow’s latest commercials dive into the tantalising world of Roald Dahl’s Willy Wonka, the world’s most imaginative CEO. Not all consumers are familiar with enterprise technology, but it sure is shaping the way work gets done.

Although Wonka’s world is fantastical, the results he’ll enjoy thanks to the transformational power of workflows are very real indeed. They’ll simplify his supply chains and IT management, and provide employee experiences for his magical, giant geese. We also meet Wonka’s new CRO (Chief Reality Officer) named Maxine, a workflow expert who is excited to be singlehandedly doubling Wonka’s C-suite.

Created by BBDO San Francisco, these commercials explore different challenges faced by Wonka, from marshmallow pillow supply issues to pesky spy butterflies to coconut snow explosions.

Every detail of the campaign is lovingly crafted thanks to close partnerships with Warner Brothers, the Roald Dahl Estate, and Framestore. The inner child of everyone working on the campaign was concerned with making sure Wonka’s character remained as authentic as possible as he entered 2021.

The work targets CEOs and proves that a breakthrough, beautiful B2B campaign filled with product stories and stunning visual effects doesn’t have to be the stuff of pure imagination.

The commercials drive to case studies on the ServiceNow website showing the transformation power of workflows. A WNBA and NBA example shows how workflows enabled both leagues to safely complete seasons and carefully bring fans back during the pandemic.