With ever-changing formats, large volumes of video content and keyword-led copy required, as well as algorithms to conform to, how did social go from being something fun to becoming so serious, and how do we navigate it? How do we ensure our content is still creative yet able to cut through all the rules of social marketing?

ACNE launches its latest thought leadership piece asking the big questions: Why's social got so series?

Brand contributions include Sony Pictures Entertainment, The Hut Group (THG), Deloitte Digital, Channel 4, Guinness World Records and Oddbox.

Read and download the full piece here.