M&C Saatchi Performance USA
Fri, 27 Jan 2023 09:07:06 GMT
TikTok arrived on the scene just a few years ago and has shaken the performance media landscape. Over two billion downloads and one billion active users later, TikTok’s content-sharing and delivery platform continues to connect people worldwide. It’s a place to make each other laugh, dance to a new tune, learn something new, and discover the hottest trends and places to explore.
M&C Saatchi Performance surveyed 1,000 TikTok users throughout the United States to find out what they want, and are using TikTok for. This report is a snapshot of how users engage with the platform, with findings on how people use TikTok for discovering new things, ad stickiness, purchase intent, and news consumption.
The findings from this report will help marketers better understand the users’ habits on the platform to hone their campaigns.
Key areas the report covers are:
Find the full report here.view more - Trends and InsightM&C Saatchi Performance USA, Fri, 27 Jan 2023 09:07:06 GMT