Wed, 22 Jun 2022 08:59:00 GMT
VMLY&R Brazil has won two Golds in Entertainment for its campaign Greenpeace: Los Santos +3º in the categories Entertainment - Brand Integration for Games, and Entertainment for Sport - Gaming.
The campaign also took home Silver in Entertainment - Innovation in Branded Content, and Bronze in Radio & Audio.
The VMLY&R Brazil team have had incredible momentum at Cannes 2022, also winning a Silver Lion in Health & Wellness on Monday for Amaro 'The Virtual Nodule', and a bronze in Print & Publishing for Athos 'The Real Problem'. The agency’s Brazil office has a history of purpose driven creative excellence, having won the Grand Prix in Glass in 2021 for 'Starbucks: I Am.'
Laura Leal, engagement manager - Greenpeace Brazil, says: “Game is the new language of the youth and this project was very powerful at generating awareness among this target in Brazil. We are glad that the initiative is resonating at an event as important as Cannes Lions, and inspiring more people and brands to embrace the environmental cause.”
Rafa Pitanguy, LATAM CCO - VMLY&R comments: “The future of the planet depends on our current behavior and on engaging the new generations with environmental issues. Los Santos +3 is about that. We created the most immersive climate change simulator ever so the youth could feel the impacts of global warming in the meta reality. It resulted in 450 hours of climate change broadcasted by top Brazilian streamers, uncountable hours of gameplay, and an increase of 340% in Greenpeace´s petition signatures. So far, it has also resulted in three Cannes Lions (2 Gold and 1 Bronze), and we are thrilled to see this work celebrated by the Cannes Lions community.”