Mon, 08 Nov 2021 15:37:25 GMT
There’s never been a more exciting time for the advertising industry than right now. New tools and platforms are constantly emerging, the digital landscape is shifting in fascinating ways under the influence of global forces, and it’s easier and more affordable than ever to broadcast your digital assets to a global audience.
But here’s the catch: all those innovations and opportunities are available to the competition too, which means making your brand stand out above the noise can feel like a pipe dream, unless you’re a huge multinational.
So that begs the question: How do you compete on an international scale?
There are no easy answers. Crafting world-class marketing campaigns that connect with audiences takes serious time, investment, and a top-notch creative team. To create an effective marketing campaign you need a deep understanding of your target audience and to speak directly to them – culture differences are more impactful than you might think, so a generic, “one size fits all” approach just won’t work on a global scale.
Conventional wisdom suggests that leaves you with a choice: Assuming you don’t have unlimited resources, you can have a limited number of high-quality campaigns targeting local markets, or you can go super broad and try to appeal to mass markets around the world, using a scattershot approach to get scattershot results.
Hmm. Not ideal.
The desire to regain control over the quality and quantity of digital assets has been one of the big drivers of the rise of in-housing over the last couple of years, with Gartner reporting that 32% of marketing work previously carried out by external agencies shifted in-house in the previous 12 months. The pandemic also helped highlight the benefits of having an agile in-house department, so it’s no wonder the advertising industry seems to be hightailing towards in-house creative solutions, with 74% of multinationals either having or considering having an in-house team.
But achieving relevance in foreign markets often requires versioning of hundreds of digital assets, and even for the most dedicated creative teams, all that manual effort can just feel a bit OTT. No matter how talented and committed your team is, people aren’t robots, and creating highly localized content has always been a labour-intensive process liable to human error.
So you’re faced with another unappealing either/or decision - outsource to a foreign agency and give up control of your digital assets and brand identity, and accept the likelihood that they’ll be distorted in the process? Or do you go evil-boss-mode, and push your creative team to perform hours of tedious manual tweaking until suddenly you realise the quality’s gone down, and exhaustion and resentment have gone way, way up?
All these problems and trade-offs can get a bit overwhelming, and as we said, there are no easy answers – well, except for ReMake of course.
Because this is precisely the problem that ReMake was built to solve. We’d seen the same situation occurring for years: companies with great products and effective advertising campaigns go global, and the quality of the campaigns immediately falls off a cliff.
But with 15 years of experience versioning digital assets, we knew exactly what was required to create high-quality localised video content, and we knew which processes tended to use up the most of your creatives’ valuable time. We were convinced there had to be a way to simplify and streamline the whole versioning process.
ReMake’s SaaS platform brings together all the features you need to version targeted, localised video content at a previously unimaginable pace. By using ReMake, we regularly see businesses boost content productivity by 200%, all the while saving money that would otherwise be spent on outsourcing or employing and training more creatives.
The secret to the success of our platform is brutal simplicity and singularity of purpose. In fact, ReMake is so simple that you don’t need any prior video editing experience to get your head around the software, and you can start versioning your own digital assets in minutes.
If you’re ready to turn your in-house marketing team into a high-powered machine capable of competing on the global stage, click the link below to book a demo.
Categories: Marketing, Business ServicesReMake, Mon, 08 Nov 2021 15:37:25 GMT