Sportswear company Salomon gets physical with a signature slick and stylish take from Friend’s fast-rising director trio, Bleu Désert. 

From cityscape to whitewashed desert, we’re pulled at speed through contrasting landscapes, it’s a visual and visceral rush. The raw cinematic aesthetic combined with VFX, slick choreographed movement and warping shots suck you into the ‘speedverse’. You are quite literally going places in these trainers. 

The agency DDB Paris, with the young trio of directors Bleu Desert, transport the viewer through a one-minute ode to movement where nature and concrete blend perfectly. 

One movement leading to another, we are transported between two worlds, following the rhythm of the dancer Janina Sarantšina; and it feels like an invitation to explore and decode new horizons.

This new campaign for the Sportstyle category is part of the launch of Salomon's new brand platform, with the ambition to inspire younger and more urban communities.