The Olympic Winter Games will take place in Beijing from February 4th to 20th, 2022 and MullenLowe France has created a new film to promote the broadcast on France Television.

With the title 'The Winter Olympics are coming to you!', the French agency dramatises how close the games will feel.

In the film, commented by the sports journalists Christian Choupin and Mathieu Crepel, of France Television, we follow a snowboarder competing in his event. He starts his race, flies down the slope, makes extraordinary jumps, and makes it to the finish line… but not the one you’d expect. 

The film will be broadcast across all France Télevision media channels from 100 days ahead until the end of the Games in February 2022.