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The Sweet Shop Signs Director Tore Frandsen


Tore joins the production company for global representation

The Sweet Shop Signs Director Tore Frandsen

The Sweet Shop is proud to announce the addition of director Tore Frandsen to their roster of global talent. Both a popular artist and a critical favourite, Tore’s celebrated versatility behind the camera has helped him to create a body of work that is highly regarded for its tight concepts and clever designs. His trademark cinematic style has turned heads internationally and has lead to creative partnerships with some of the world’s biggest brands including Olympus, Nokia, Shell, Lego, and Coca-Cola among others.

“I never saw myself as a director. When I started making film with my friends as a child I would always be the one who was most into the story, the shooting, the casting, locations, costume, editing, sound...” says Tore about his passion for creativity. “I was annoyingly into every little detail really. And that just turned out to be the role of the Director.”

While still a teenager, Tore took a job as a runner at the advertising company JWT where, in the evenings, he would stay late and write his own creative which he would then casually leave on the desks of the executives in his department. Having shown a real proficiency, Tore was brought on for various campaigns and started winning a slew of awards, including a Cannes Lion, before the age of twenty.

A graduate of both The Danish Advertising School and the Copenhagen Film and Photo School, Tore’s ability to work across multiple styles and genres lead to his being shortlisted for the Creative Gold Award for Young Talents. Building on that momentum, Tore started his own production company, Fandango Film, where he wrote, pitched, shot, and directed all his own content before being snapped up by Denmark’s biggest commercial company, BaconCPH. Since then, Tore has continued to push himself to new creative heights, successfully experimenting with various styles and genres, whilst managing to retain a look and feel all of his own. 

A Creative Circle, True, Epica and Cannes Award winner, Tore’s work has been the recipient of much praise internationally which is why he has recently chosen to partner with The Sweet Shop for his global career management.

“Through my years of experience I have found that my best films are achieved in collaboration with talented people. I’m the kind of person who likes good company, so TSS seem to be the optimal combination: Extremely professional, talented and really likeable people at the same time!” says Tore of his decision to sign with The Sweet Shop. “I very proud to be a part of this family!”

“There is a universal quality about Tore’s work and his approach. He’s a problem solver, a generous collaborator and hugely passionate about his trade,” says Spencer Dodd for The Sweet Shop. “We’re hugely excited about bringing this brilliant young talent to a global audience.”

The Sweet Shop’s CEO/Founding Partner Paul Prince adds, “Personally, I can only ever be the audience. Tore’s work resonates with this idea. The audience of one. His craft celebrates an intimacy of humanity, with all it’s charms and his great ability to express it...... Something very special to The Sweet Shop. I’m honoured he has chosen our team.”

Tore’s signing is yet another example of The Sweet Shop’s ongoing commitment to growing talent with a strong voice and unique skills spread across the industry.


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Genres: People

Sweetshop UK, Thu, 30 Oct 2014 14:31:32 GMT