Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Murder Capital Ponders Life's Crossroads in Music Video 'Ethel'


Caviar's Maxim Kelly directs the surreal spot

The Murder Capital Ponders Life's Crossroads in Music Video 'Ethel'

Maxim Kelly has teamed up with Irish band The Murder Capital for his latest music video ‘Ethel’, which is the band’s third single release and taken off their forthcoming second album, Gigi’s Recovery.

Talking about the single, the band states: “The song ‘Ethel’ is a picture of a crossroads, really, asking you what you want from life. Whether you want to continue down a path of chaos, or make a change in your course. It’s showing you what is possible when you make the decisions that bring a sort of cradled warmth into your future. The idea of ‘Ethel’ is that you can have what you truly desire if put to rest those short-lived fixes that never bring you any real happiness.”

The video like the track has a slow build, utilising a great backdrop to set the scene, combined with some impassive performances from our characters, seamless production design, and an eclectic mix of quirky peculiar moments that peak with our maid’s spotlight moment. Maxim adds: “Initially I thought Ethel should be the main character and do the dance at the end, and I always had this image from this French film called My American Uncle. Where it’s like a little girl standing up at a table. I originally had that image in my head for a rap video, but it didn’t really make sense to the song, I wanted this to feel more surreal so then as I started finding more imagery, it kind of transpired that maybe the maid was the more interesting character.”

The John Congleton produced Gigi’s Recovery, set for release on January 20th via Human Season Records, follows the band’s celebrated 2019 debut album, When I Have Fears.

Having made their live return this year performing at the likes of Primavera Sound, VYV Festival and Solidays as well as opening for Pearl Jam at Summertime; Feb 2023 sees the band off a packed European Tour, off the back of the release of the new album.


Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Short Films and Music Videos, Music video

Caviar, Tue, 22 Nov 2022 16:29:23 GMT