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The Loerie Awards: 2022 Winners Announced


FCB Africa, Impact BBDO, Serviceplan Middle East, Ogilvy Africa, Saatchi & Saatchi MEA and M&C Saatchi UAE are awarded Grand Prix titles in Africa and the Middle East’s brand communications award show

The Loerie Awards: 2022 Winners Announced

The 44th annual Loerie Awards, The Loeries, has drawn to a close post a week that saw thousands of attendees from around the world experience a week filled with judging, seminars and awards.

For over 40 years, the Loeries has been awarding creative excellence in the advertising and brand communication industry. As the highest accolade in the industry, the Loeries not only celebrates deserving work across the Africa and Middle East region, but also promotes and supports creativity by helping marketers, agencies, and consumers appreciate the value of ideas and fresh thinking. As such, the Loeries Creative Week is the largest gathering of its kind in the region, bringing together the very best in the industry for a festival of networking, celebration, and recognition of great work. And the 2022 Loeries was no different, with a week of celebration, creativity and recognition and coming to an exciting conclusion. 

There were many noteworthy awards that were given out to truly remarkable individuals and organisations this year: Chicken Licken took home the Brand of the Year Award with Impact BBDO being awarded the Agency of the Year Award which also contributed to BBDO winning the coveted Regional Agency Group of the Year. 

Pepe Marais was inducted into the Loeries Hall of Fame in recognition of his impactful career and contributions to the creative industry; while Bernice Samuels was awarded the Marketing Leader and Innovation Award for her unparalleled vision and execution in the field of marketing. 

“This was truly a year of breaking boundaries and creating magic,” says Loeries CEO, Preetesh Sewraj, “Not only did we unite the creative community in the biggest gathering of its kind, across Africa and the Middle East, but we also awarded a record number of eight Grand Prix awards that truly embody the spirit of creative excellence.”

The Grand Prix winners are as follows:

Coca-Cola and FCB Africa - ‘Touch DA Sky

Grand Prix in Radio and Audio - Branded Content 

AnNahar Newspaper and Impact BBDO - ‘The Elections Edition

Grand Prix in Integrated Campaign

Read more about The Elections Edition here.

ECOM Group and Serviceplan Middle East - ‘Not Procrastination

Grand Prix in Print Crafts – Illustration 

Roto, Ministry of Health and Ogilvy Africa - ‘Lesso Lessons

Grand Prix in OOH – Ambient 

UAE Government Media Office and Publicis Groupe, Saatchi & Saatchi MEA - ‘Empty Plates

Grand Prix in Live Events 

Read more about Empty Plates here.

AnNahar Newspaper Impact BBDO - ‘Elections Edition

Grand Prix in  PR & Media Communication Campaign

Read more about The Elections Edition here.

Etisalat and Impact BBDO - ‘Wider Web

Grand Prix in Design - Design for Digital 

Read more about Wider Web here.

MC Saatchi Abu Dhabi and Burger King - 'As Good As the Original'

Grand Prix in Film

Read more about As Good As the Original here.

This year, over 2,500 entries were received, with 16% of entries from outside South Africa. Overall, 607 brands were represented by 262 agencies from 18 countries across Africa and the Middle East. The awards were judged by over 110 judges and regional industry leaders including Natalie Lam, CCO Publicis Groupe, Asia Middle East and Africa, Debbie Vandeven global CCO, VMLY&R Kansas City, Mariana O’kelly, global ECD, Ogilvy Chicago, Esra Gülmen, artist and designer, Berlin and Karin Onsager-Birch, vice president creative of Lyft San Francisco. A total 231 Loeries were awarded across 17 professional categories including 8 Grands Prix, 27 Golds, 48 Silvers, 94 Bronzes, 18 Craft Golds and 36 Craft Certificates.


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LBB Editorial, Sun, 09 Oct 2022 13:27:00 GMT