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The Essential List: Geoffrey Masse

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Why mortierbrigade's art director loves his bike, Tom Kuntz and photographer Martin Parr

The Essential List: Geoffrey Masse

Geoffrey Masse learned advertising in the Hogwarts of Belgium, aka Saint-Luc Tournai. He has been in the industry as a creative for 11 years now, and worked for renowned agencies such as DDB Paris, Marcel Paris, and Mortierbrigade in Brussels.

He is a hyper-curious multidisciplinary creative and just love all great ideas regardless of their shape: music, cinematographic works, arts, jokes, digital experiences, and of course: ads.

His notable campaigns include The Playlist Song for Twin Toes, Voices of Brussels for STIB/MIVB, or The Legendary Tour for Chance, which have been awarded at Cannes Lions, One Show, Eurobest, Clio, NY Festival, LIA, Webby, Creative Belgium, and other awards shows.


Lifestyle

o Place of birth: Seclin (FR)

Hometown: Brussels

Staycation: Brussels

Vacation: Any forest in the world 🌲

Pet: Imaginary dog

Place of work: mortierbrigade

Place of workout: Nature

Side project:  Painting, plasticine modelling (or here), creating festivals

Mode of transport: Bike bike bike 🚲

Bonus travel essential: Glitters ✨


Culture

Artist: Maurizio Cattelan


Musician: Roland Cristal

Commercials / music video director: Tom Kuntz

o Film director: Michel Gondry & Ruben Östlund

o Photographer: Martin Parr


o Film: The Lobster

o Series: Fleabag & Euphoria (and totally different but no less mind-blowing the recent “Our Universe” on Netflix). And anything that includes David Attenborough

o Commercial: Salta Beer Tooth Implant

o Music video: Young Thug – Wyclef Jean

o Video game: The Stanley Parable

o Board game: Cards Against Humanity

o Book: Foreskin’s Lament: A Memoir by Shalom Auslander. Hilarious.

o Graphic novel: Why Cats Paint – a 96 page joke. Hilarious.

o Podcast: Affaires Sensibles, for the French-friendly. Turns any long car ride into a 15 min trip.

o Newspaper (off or online): Brief.me

o Magazine: Usbek & Rica

o Bonus culture essential: Cher Journaze. A soon-to-be-launched podcast by the talented Zoe De Priester, also copywriter at Famousgrey.


Food and Drink

o Breakfast: Homemade granola with toasted almonds, banana & pomegranate

o Restaurant: Nordzee for ever. The taste of sunny days ☀️

o Cheap bite: MyTannour

o Working lunch: Tasty sandwich's from Café Collignon

o Favourite dish: As time goes by, linguine alle vongole hold a special place in my life. Teleports me on vacation instantly. After 3am: smashed burger.

o Signature dish: Risotto.

o Snack: Avocado toast with smoked salmon

o Guilty pleasure: Pistachio spread 😬

o Bar: La Flaque in Brussels 🍷

o Booze: Pornstar Martini

o Not booze: Lemonade 🍋

o Bonus food: Boiled egg & buttered petits soldats. How such a simple dish can remain so satisfying and tasty? Wizardry

o Bonus beverage: Cocktails. And clarified milk punch. My home looks more and more like a bar...


Kit

o Phone: iPhone, sadly…

o Computer: MacBook, sadly…

o TV: None. Too many bad ads 🙃

o Headphones: Who needs headphones when you can put your sound SUPER LOUD and annoy EVERYONE?!! No really, I just have basic ones.

o Camera: Kodak M35


o Soundsystem: a Marshall Woburn

o Pen / pencil: still looking for it...I guess someone stole it again

o Where you document an idea: google doc

o Casual clothing: black corduroy pant & funky colourful shirt

o Smart clothing: none, I’m dumb

o Footwear: Dr Martens

o App: calculator – math is my big weakness

o Website: http://www.milliondollarhomepage.com/ 

o Favourite social media feed: on Instagram, @fascinateflix & @clickhole (hello weird stuff)

o Morning grooming essential: Right now it’s putting cicaplast on my new tattoos. Takes a while.

o Bonus kit essential: A mullet - way more than a haircut. A philosophy.

CREDITS

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Creative Belgium, Thu, 26 Jan 2023 10:50:00 GMT