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The Essential List: Arnaud Vanhemelryck


WPP's global head of TK.Lab on his favourite things from food to staycations to everything in-between

The Essential List: Arnaud Vanhemelryck

Arnaud is global head of TK.Lab, a specialist end-to-end TikTok offering for Ogilvy and WPP. He has been working at Ogilvy for the past 10 years. His first years at Social Lab in Brussels and then in Paris allowed him to acquire a solid experience in the field of (paid) social media.  

He joined Ogilvy New York in 2015 where he became Social Media Director and managed all global social operations for IBM. Back in Europe in 2017, he managed a large team of social experts across EMEA, provided strategic outputs and recommendations for the implementation of cross-borders campaigns. Over the years, he has developed an innovative strategic vision of social media with a strong focus on new business that has enabled him to successfully support both local and international businesses. He has worked for numerous clients including Coca-Cola, IKEA, BMW, Vans, L'Oréal, IBM, Nestlé, both from a local and global perspective.


Place of birth: Brussels

Hometown: Brussels

Staycation: Jam Hotel

Vacation: Next vacation, my wife & I are going to Brooklyn NYC in the neighbourhood we used to live in five years ago

Pet: Oreo (a foster dog we adopted from NY)

Place of work: WPP Campus Brussels

Place of workout: Thai boxing Discovery, Wavre (I co-own the gym with friends)

Side project: @itsvhml on Instagram (art, painting)

Mode of transport: Car or bike


Artist: If I had to choose only one: JM Basquiat

Musician: Really into Triplego or Bad Bunny for now

Commercials / music video director: Romain Gavras

Film director: Hesitating between Guy Ritchie or Alejandro Gonzalez Inarritu

Photographer: I like Jonathan Bertin that I’ve recently discovered on IG

Film: I’ve seen 1000x Dikkenek

Series: The Wire (best show ever, no discussion)

Commercial: First one that came to mind was Levis Odyssey (2002)

Music video: Kanye West – Flashing Lights

Board game: Not original but a good old’ Times up

Book: Currently reading Homo Deus

Podcast: Scott Galloway (if work related), La Sueur (if hobby related)

Magazine: Pub, MM, Wired

Bonus culture essential: Les Others magazines !

Food and Drink

Breakfast: Quick & tasty: Oatmeal milkshakes with peanut butter & fruits

Restaurant: Cipiace

Cheap bite: Mer du Nord

Working lunch: Mostly sandwiches, no surprise

Favourite dish: My mom is French and she’s the best cook of ‘galette bretonnes’ – I ask her to cook them at every birthday

Signature dish: Any type of Thai food

Snack: anything salty

Guilty pleasure: Tiramisu, even if I’m full

Bar: Jalousy, Brussels

Booze: Mostly #belgium beer

Not booze: Not sure why, but I like the Uludag Turkish drink 

Bonus food: Don’t give me peanuts, I will eat them all in a blink of an eye


Phone: iPhone

Computer: Macbook

TV: Philips

Headphones: Airpods

Camera: I bought a Fuji XT3 for travel pics

Where you document an idea: Notes on the phone

Casual clothing: mixing casual clothing with streetwear pieces

Smart clothing: only at weddings 😂

Footwear: Asics, New Balance, Nike 

Watch: I broke it, need a new one (my birthday is Oct. 1st)

App: TikTok obviously

Favourite social media feed: I check too much of Cole Buxton on IG

Morning grooming: Moisture & anti-age when you’re in the mid 30s lol


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Creative Belgium, Wed, 25 Jan 2023 10:54:00 GMT