Thu, 18 Aug 2022 22:12:27 GMT
Visit Victoria is celebrating the countdown to Victoria becoming the next host destination for the Commonwealth Games with a new campaign, A Games like no other in a place like no other, created with AJF Partnership.
The campaign aims to showcase the natural beauty of Victoria, build excitement for Victoria 2026 and encourage people to visit now.
Visit Victoria chief marketing officer, Shae Keenan said, “The Commonwealth Games is not only a world-class event, but Victoria 2026 will also be a world-first event with the Games to be held across four regional hubs – Ballarat, Bendigo, Geelong and Gippsland.
“But there’s no need for people to wait until then. Through ‘A Games like no other in a place like no other’, we want to capture people’s imaginations and show them there are plenty of reasons to visit through discovering the beauty of the local regions, landscapes, people and culture.”
AJF Partnership founder and executive creative director, Adam Francis said, “We wanted to create a piece of work that breaks the mould for large sporting event advertising. The Games in Victoria will be different from any we’ve seen before. Doing things differently is in Victoria’s DNA so it made sense to bring the Games to life in a different and unexpected way.”
The campaign launched during the 2022 Birmingham Commonwealth Games across TV supported by press, social, content, outdoor and more.