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Testicular Cancer Society Is Turning 'the Most Checked Balls on Earth' into Life-Saving Reminders


Campaign from FP7 McCann Dubai uses 'the most checked balls on earth' belonging to Wall Street’s charging bull to encourage self-examination

Testicular Cancer Society Is Turning 'the Most Checked Balls on Earth' into Life-Saving Reminders

Even though one in 250 men will develop testicular cancer, most men don’t perform regular self-examinations, and no one is talking about it. 

It’s time someone grabbed the bull by the…BALLS? Wait, let us explain.

While most men’s testicles go un-checked, thousands of people are checking out one particular set of balls every day. Those famous balls, strangely enough, belong to Wall Street’s Charging Bull. 

They are undoubtedly the ‘most checked balls on earth’ and the most shared and liked too, which makes them the perfect set of ballsy ambassadors for a unique campaign. 

In a new light-hearted campaign, called Wall Street Balls, the Testicular Cancer Society teamed up with FP7 McCann Dubai and McCann Health Dubai to hijack the Wall Street Bull’s 'most checked balls on earth' and turn social media comments into life-saving reminders for men to perform regular self-examinations.

The campaign uses social listening to detect every post online featuring the famous bull’s balls and responds with witty reminders for people to check in on their own or to remind their male friends and family. 

Self-examinations are explained in a flash too, with each comment directing them to a quick and easy self-examination tutorial to watch or share. 

Chief creative officer of partnering agency FP7 McCann Dubai, Federico Fanti says the connection between man and Charging bull really makes you think.

“It’s crazy to think people spend all this time and money, travelling to New York to check the bull’s testicles, when they could be checking their own in just a couple of minutes.” 

Founder of the Testicular Cancer Society, Mike Craycraft believes that taking a light-hearted approach to a heavy issue is a step in the right direction.

”It’s a truly refreshing angle for testicular cancer, removing stigma around the issue with a tone that’s genuinely funny, reassuring and a little cheeky. We’re making the issue more relatable and less burdensome.”

With a little help from “the most checked balls on earth” testicular cancer awareness is now reaching more people than ever, including men and women of all ages.

What a way to slip balls into the everyday conversation!

Much like the Wall Street Bull itself – the campaign charges forward on social media, balls out in the open for all the world to share and talk about. 

It goes to show, sometimes a load of bull is the best way to save a load of balls. 


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Categories: Health, Corporate, Social and PSAs

FP7 McCann Dubai, Wed, 19 Oct 2022 14:27:03 GMT