It's Groundhog Day today and what better way to celebrate than by watching the Groundhog Day movie on Sky Cinema Comedy back-to-back-to-back-to-back, with advertisements of the comic musical, Groundhog Day, on loop, during the breaks, all day.

Did we mention it’s Groundhog Day? This year, Sky Media has partnered up with ‘Groundhog Day – The Musical’ and it will be the only commercial running all day on the Sky Cinema Comedy channel, from 6am GMT to 12am GMT. The ad will run a total of 273 times!

‘Groundhog Day – The Musical’, which has been reinvented for the stage with music and lyrics from Tim Minchin, is making its way across the pond from Broadway for its second run at The Old Vic from May 20th to August 12th 2023.

Check out Sky Media’s latest advertising partnership stunt, alongside the iconic movie, all day today, Thursday February 2nd, on Sky Cinema Comedy - channel 308.