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Serena Williams Steps into the Matrix for DIRECTV Spot


TBWA\Chiat\Day LA mashes the tennis star with the iconic movie franchise for the streaming service spot

Serena Williams Steps into the Matrix for DIRECTV Spot

Last summer, DIRECTV unveiled its new look and feel timed to its launch once again as a standalone company.

A few weeks later, timed to the introduction of DIRECTV STREAM, the company launched its first ad campaign ‘Get Your TV Together’ featuring tennis champion and superstar Serena Williams in a spot mashing her up with Wonder Woman. This was followed up recently with a play on scary movies.

To continue the saga, DIRECTV is debuting ‘The One,’ the third instalment of the campaign. The iconic spot mashes up Serena Williams with the legendary Matrix movies - a little less than a month before The Matrix Resurrections release on December 22nd.

‘Get Your TV Together’ focuses on giving customers the very best of everything they love, whether it’s live sports, their favourite TV show, new films to stream, or classic ones on demand. 


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Genres: Storytelling, People

Categories: Media and Entertainment, Streaming Services

TBWA\Chiat\Day LA, Tue, 30 Nov 2021 10:56:28 GMT