Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Sandy Hook Promise Asks Everyone to Make a Pinky Promise to Do All They Can to End School Shootings


Initiative from BBDO marks the 10-year remembrance of tragic event

Sandy Hook Promise Asks Everyone to Make a Pinky Promise to Do All They Can to End School Shootings

As we all so solemnly remember, on December 14, 2012, twenty children and six educators were killed at Sandy Hook Elementary School in Newtown, Connecticut. Since then, BBDO has been partnering with Sandy Hook Promise to protect more children from school shootings, violence, and other harmful acts by knowing the signs. 

The agency has partnered to create powerful work like Evan, Back to School Essentials, and this year’s latest Teenage Dream. 

For the 10-year remembrance of the massacre on 12/14, Sandy Hook Promise will ask youth and adults – parents and their kids, students and teachers, BFFs, siblings, grandparents and grandchildren, neighbors – to make a pinky promise to do all they can to end school shootings and protect children from gun violence. 

Starting tomorrow and running through December, we’ll ask them to post a picture of their pinkies interlocked with the hashtag #SandyHookPromise and copy reflecting their promise to protect children from gun violence. We are kicking off tomorrow night at the Sandy Hook Promise Remembrance Benefit where President Barack Obama will deliver remarks and reflections amongst other high profile celebrities and media outlets. Stickers for Instagram can be searched directly by typing Sandy Hook Promise

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Charity, Corporate, Social and PSAs

BBDO North America, Tue, 06 Dec 2022 10:36:00 GMT