Tue, 16 Aug 2022 08:30:35 GMT
Quarterback Dak Prescott goes head-to-head with Teresa Giudice and an all-star team of Real Housewives in DIRECTV’s new spot, 'The Wives’ House'.
The aim of the campaign is to highlight DIRECTV’s superpower: bringing all the TV you love — whether it’s live sports, reality TV, or anything else — together in one place.
The offensive lineup features the ever-charming Dak Prescott and CeeDee Lamb. On defense are some of the fiercest, most glamorous, most iconic Real Housewives from multiple franchises of the series — Teresa Giudice, Kyle Richards, and Kenya Moore.
When creating this campaign, creative AOR TBWA\Chiat\Day LA knew highlighting football was a priority, but found real magic by pairing tough and tried pro athletes with some equally hardened Real Housewives — bringing together two fandoms that are so disparate, yet somehow fit together perfectly.
The comedy spot reveals what happens when the best of reality TV and live sports come together — as Dak Prescott and real-life teammate CeeDee Lamb face off against Housewives Teresa, Kyle and Kenya on the gridiron.
In this over-the-top, mashed-up world, audiences get a front row seat for big hits, trick plays, high fashion and low blows — including Giudice’s first touchdown, and Prescott’s first table flip.
Fandom is at the core of Chiat’s advertising strategy. Combining football and The Real Housewives wasn’t just bringing together two incredibly influential fandoms in the most delightfully unhinged way — but also a way to reach a broader audience for the brand and demonstrate how we’re here for whatever content you love.
This is the third iteration of the “Get Your TV Together” advertising campaign since its launch in August 2021. The first version featured all-time tennis great Serena Williams as Wonder Woman and the second included baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson in an entirely new role as GOATbusters.
Made in collaboration with creative agency TBWA\Chiat\Day LA, the spot launches as a 30-second across linear TV with a longform asset running on digital and social. Cutdowns of the 30-second, as well as high impact digital placements, will complement the TV media.
Digital experience agency, Critical Mass, also partnered to bring the campaign to life across digital and social – from a Meta AR game to Snap filters and Reddit integrations.
Categories: Media and Entertainment, TV and RadioTBWA\Chiat\Day LA, Tue, 16 Aug 2022 08:30:35 GMT