(L-R: Tanya Vragalis, Matt Springate, Evan Roberts)

Pernod Ricard Winemakers has added TBWA\Sydney to its creative roster for its global  wine portfolio, following a competitive pitch.  

The agency will now lead brand strategy and creative for heritage New Zealand brands  Stoneleigh and Brancott Estate, as well as innovative, new-to-world brands Rosie,  Headline Acts and Greasy Fingers. 

Pernod Ricard Winemakers is one of the country’s leading wine, spirits and champagne  companies, managing an unrivalled portfolio of internationally recognised brands. TBWA\Sydney’s remit will include developing work global wine campaigns that will be  activated in markets such as the UK and Ireland, USA, Canada, Asia, New Zealand and  Australia. 

Eric Thomson, global marketing director Pernod Ricard Winemakers said: “We are  excited partner with TBWA. We are looking forward to working with TBWA to build best  in class campaigns and activations that engage consumers in impactful and exciting  ways with our brands.” 

Tanya Vragalis, managing director of TBWA\Sydney, said: “We are thrilled to begin this  partnership with Pernod Ricard Winemakers after building a strong relationship through  the pitch process. With creativity at the heart of the brand, we’re looking forward to  helping them disrupt this category across the world.”