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PEBBLES Cereal Teams with Nike and Lebron James on Products


Shopper-focused brand activation agency east|west responsible for packaging and character design

PEBBLES Cereal Teams with Nike and Lebron James on Products

east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. The work was part of a co-promo with Nike and NBA star LeBron James. In it, James was transformed into a Flintstones character for the colorful partnership.

east|west designed special Magic Fruity PEBBLES cereal boxes, and 'LeBrontosaurus' and Flintstones character artwork used on select Nike apparel. Items include the color-shifting Nike LeBron James 19 Low Magic Fruity PEBBLES shoes, Nike Magic Fruity PEBBLES Tees, and Hoodies. east|west has been working with Post since the 1990s.

east|west, which is owned by Pennsylvania-based independent marketing and research holding company Pavone Marketing Group (PMG), specializes in POS and shopper service-line services. Its clients include Ritz, Oreo, and Lysol. 

“There are iconic American brands everywhere you turn with this project, from Fruity PEBBLES to LeBron to Nike. To have a chance to work with all three was a lot of fun and I think it shows in the final product,” said PMG president Michael Pavone.

The partnership was promoted in Nike stores, at, and on boxes of Magic Fruity PEBBLES, which are available for a limited time at select stores.


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Categories: Breakfast, Food

Pavone, Mon, 06 Jun 2022 08:27:32 GMT