DDB New Zealand
Thu, 03 Nov 2022 21:29:31 GMT
New World and DDB Group Aotearoa are ringing in the holiday season with a melodic festive campaign, synonymous with what’s most important at Christmas time – fun, food and family.
Embracing the catchy carols that get us in the festive mood, DDB Group has given the iconic Christmas track ‘Carol of the bells’ a magical New World spin.
The campaign follows a family in their kitchen preparing their Christmas feast to a dynamic tune, helping showcase the range of quality food options New World provides, delivering a compelling value message and showcasing the free Spiegelau Glass promotion to add to the Christmas dining table.
“After a challenging year, we wanted to put a smile on Kiwi faces for Christmas. Remixing a catchy Christmas classic into a whimsical tune to encourage people to enjoy each other’s company around some good food,” says DDB Aotearoa creative director, Courtney Dow.
New World acknowledges that Christmas can be a notoriously expensive time and that its customers are under even more financial pressure than ever.
“Among the challenges that often surround Christmas, there can also be added tension around wanting Christmas to feel special. This campaign is opportunity to address this tension, with New World helping to provide everything people need for a Christmas that is both special and affordable this year,” says Sarah Austin, marketing manager New World Retail and Shopper.
“This holiday season, we wanted to give shoppers the confidence to do their full Christmas shop at New World – knowing that people prefer to keep things simple and get everything they need at one place, while avoiding those unnecessary purchases,” she says.
The campaign is live across TV, cinema, outdoor, digital/web, social media and radio.