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New Sisu Flavor Launches with Brooding Film Stylised by Juice, Poland

Creative 219 Add to collection

Dark ad for the candy brand was produced in Finland

New Sisu Flavor Launches with Brooding Film Stylised by Juice, Poland

Cloetta Suomi Oy – producer of one of the most famous Finnish candies is launching a new flavour.

The Hasan & Partners Agency created an idea based on the adventures that (not only) Scandinavian people can relate to.

The ad was produced in Finland and stylised in Juice, Poland.

“A regular Finnish struggle – getting the thing you want and facing the – a bit exaggerated – obstacles on the way. And candies giving the confidence. But we as Polish can relate to this, as we know what we are capable of to get a cold beer

We stylised the video to give it a “Sin City” look, a bit dark, and heavy. However, the story itself shows the huge distance Finns have for themselves so at the end, it looks hilarious” – say Radosław Idczak, Producer at Juice. 

This is a part of a local campaign, the video is screened on TV and the Internet. 

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Advertiser: Cloetta Suomi Oy

Graphic Designer: Aleksi Vanninen

Post Production / VFX

Animation Artist: Paweł Żugaj

Art Director: Wojciech Magierski

CG Artists: Selim Sykut

Concept Artist: Wojciech Pijecki, Przemek Nawrocki

Grade: Pyry Pelkonen

Post producer: Radosław Idczak

Post Production: Gyár (Support)

Post Production Company: Veli.FX, Juice

Sound Design: Matti Ahopelto

Technical Director: Marko Zarić

Production Company

1st AC: Pyry Pelkonen

1st AD: Sakke Soini

Director: Matti Vesanen

DOP: Juho Vesanen

Executive Producer: Inka Pitkänen

Gaffer: Ville Tolvanen

Production Assistants: Luna Seppä, Julia Johansson

Production Company: veli, veli.fx

Production Manager: Nita Rehtonen

Sound Recordist: Staffan Ström

Compositor: Krzysztof Łucki, Paweł Białowąs


Compositing: Compositing Artists

CG Supervisor: Selim Syktu

Creative Agency

Account Director: Kirsi Saloranta

Associate Creative Director: Ossi Honkanen

Creative Agency: Hasan & Partners

Executive Producers: Marc Stevenson

Junior creative: Laura Andersson

Project Manager: Kaisa Kinnunen

Genres: Visual VFX, People, Storytelling

Categories: Food, Confectionery

Juice, Wed, 31 Oct 2018 15:12:48 GMT