Ammolite's spots offer the perspective of the golf pro as he embarks on his 10th shot at the legendary green jacket
Hybrid creative and production studio Ammolite Inc. has produced a new Mercedes-Benz campaign with brand ambassador and PGA Tour member, Rickie Fowler. Director Emil Nava helmed the two spots for Mercedes-Benz, who has been a partner of the Masters Golf Tournament since 2008. The spots offer the perspective of golf pro Fowler as he embarks on his 10th shot at the legendary green jacket with his signature competitive edge.
Ammolite’s extensive experience with celebrity talent, paired with their historically strong ability to produce culturally relevant 360° campaigns, made the company the ideal choice to produce this work. The founder of Ammolite Inc. and one of the world’s most prolific and respected music video directors, Emil has been instrumental in forming long-lasting relationships with talent and taking them to the international level. Emil and Rickie are frequent collaborators, with Emil helming multiple brand campaigns featuring Fowler.
Ammolite Inc. managing director and executive producer, Kirsten Arongino, said: “They have such great banter and an easy, fun working style. They have a lot of laughs when working together and it shows in the work.”
The highly-anticipated return of the Masters 12th - 15th November in Augusta, Georgia marks a first for the tournament. Always held in the springtime with live spectators, due to the necessary Covid-19 precautions the event was postponed and will now be held over a brisk fall weekend without patrons in attendance.
Emil’s diverse and influential work has gained worldwide acclaim, earning multiple major awards and nominations. He has collaborated and established an unparalleled trust with artists including Rihanna, Calvin Harris, Ed Sheeran, Post Malone, and Eminem. His inventive approach to creativity is measured in dozens of billions of views and never fails to make a significant cultural impact.