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NESCAFÉ Just Made a Coffee Table Out of Coffee Grounds

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Brand teams up with Rethink Canada designer Jesson Moen to create one-of-a-kind table

NESCAFÉ Just Made a Coffee Table Out of Coffee Grounds

In celebration of Global Coffee Day, NESCAFÉ partnered with agency Rethink and Canadian designer Jesson Moen to construct a one-of-a-kind Coffee Coffee Table, made of actual NESCAFÉ repurposed coffee grounds, to exemplify sustainable production. The idea for its construction of this table was inspired by the method NESCAFÉ uses to power its factories, through ultra-clean steam created from converting energy from waste coffee grounds, supporting NESCAFE’s Net Zero Carbon Emissions by 2050 target.

Coffee tables are a place to come together to catch up, discuss thoughts, ideas and to breathe in relaxation while enjoying a comforting cup of coffee. With this in mind, NESCAFÉ set out to find a Canadian designer to exemplify sustainable production, using NESCAFÉ coffee as a key ingredient.

“The creation of the Coffee Coffee Table was a unique project that to me had special meaning, because it uses the waste produced by one of the world’s most popular beverages and turns it into a long-lasting conversation piece,” says Jesson Moen, co-owner of Crux Design + Build. “This table is inspired by the NESCAFÉ Cup of Respect platform to demonstrate that sustainable living is truly within our grasp.”

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Categories: Soft Drinks, Hot Beverages

Rethink, Tue, 19 Oct 2021 15:01:12 GMT