Thu, 06 Oct 2022 08:48:53 GMT
The Mr Tayto’s Bucket List Campaign by Verve|Showrunner has won big at the distinguished Kinsale Sharks this year, picking up four category winning awards and winning five overall.
The categories were:
- PR/Tactical News Story (Ambient/PR)
- Best Use of Social Media (Digital)
- Best Use of Social Media for Influencer Content (Digital)
- Food, Confectionery & Snacks (Digital)
- Best Campaign (Integrated)
This PR and social media based campaign took place earlier in the year, as the Tayto company took a big swing for the attention of the TikTok audience. The narrative had Mr Tayto step back from his normal crisp-mascot duties, disappearing entirely from packaging, then popping back up to tick off his bucket list on an unprecedentedly-large, intercontinental adventure.
The campaign was created by Verve|Showrunner, the creative production house within Verve, headed up by Sam Moorhead, Mikey Fleming and Jane Gray.
Content for the campaign was produced with Kinsale’s Lost Studios, a film production company founded in 2020 by Cian Hamilton and Nic Cargin.