Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Menulog Takes Macca’s to the Streets in Tasty New Campaign


McCann Sydney's campaign shows Menulog delivery driver Rudy and a McDonald's employee hitting switches as they drive through the city delivering food in an iconic orange Menulog Low Rider

Menulog Takes Macca’s to the Streets in Tasty New Campaign

Menulog has officially announced the 2021 continuation of its delivery partnership with Macca’s in a new campaign by McCann, giving a nostalgic nod to the iconic 2001 Still D.R.E music clip featuring brand ambassador, Snoop Dogg.

The 30 second TVC, which launched yesterday, shows Menulog delivery driver Rudy, played by Rudy El Kholti ('Mister Italia' 2019, 'Bachelorette' 2020) and McDonald's employee, Karl, hitting switches as they drive through Sydney, delivering Macca's in an iconic orange Menulog Low Rider.

McCann chief creative officer, Ben Coulson, said the campaign was: "a fun take on an old vibe, perfect for celebrating the delivery partnership."

Simon Cheng, Menulog chief marketing officer, remarked that the partnership is an exciting move for the brand and is thrilled to be able to showcase the collaboration with Macca’s to Australians. He commented: “Macca’s and Menulog have a similar ethos – it’s genuine, fun and playful – and as such, it was important to communicate our partnership in an authentic and light-hearted way. There’s something special that happens when the magic of the iconic golden arches meets the swagger of our bright orange Menulog Low Rider.” 

The campaign went live with a 15-second and 30-second TVC on the 16th February, followed by out-of-home spots and social media integration. 

Australians are now able to order Macca’s on Menulog from over 900 McDonald’s restaurant partners, with free delivery on Macca’s orders for the month of February.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Food delivery platform, Retail and Restaurants

McCann Sydney, Wed, 17 Feb 2021 17:40:30 GMT