Thu, 21 Jul 2022 07:23:40 GMT
Degree, the world's #1 antiperspirant brand, aims for a world where everyone has the confidence to move more by smashing the barriers that hold them back – including self-doubt. In fact, self-doubt is a key factor that prevents people from finishing marathons. That is why Degree is introducing the Not Done Yet Marathon Team and giving them a second chance to run the 26.2 miles at the 2022 San Francisco Marathon on July 24th.
The Degree Not Done Yet Marathon Team is comprised of three inspiring everyday athletes from varying backgrounds who experienced challenges when previously running marathons, causing them to not complete their races:
To help amplify each of the Not Done Yet Marathon team member's unique stories, Degree has created individual pieces of video content which can be viewed on the brand's YouTube channel.
"We hope that the powerful stories of the Not Done Yet Marathon Team members will inspire more displays of courage and perseverance in movers of all ages," said Desi Okeke, director of Degree North America.
Degree tapped marathon runner, author, and television personality Tyler Cameron, to lead the team and serve as the Not Done Yet Team Trainer. In this role, Tyler will share personal tips from his own marathon experience with the runners to help motivate them and prepare for the race. Tyler will also be onsite day-of to celebrate their achievements.
"Finishing a marathon is one of the most challenging, yet rewarding experiences I've had," said Tyler. "Running has helped me through tough times in my life, despite feeling like I wanted to give up in those moments. Through my partnership with Degree and as the Not Done Yet Team Trainer, I hope to be able to encourage others to do the same – to keep moving and take one step at a time, regardless of what barriers are standing in their way."
To further the commitment to champions of movement and the campaign, the brand is supporting non-profit Achilles International, an organisation that transforms the lives of people with disabilities through athletic programs and social connection. Degree will be donating $50,000 to non-profit Achilles International to help up to 100 athletes get to the start of a running race.
"The generous donation from Degree Deodorant will empower more Achilles athletes with disabilities to get to the start line and achieve their race goals. Like Degree, we're committed to breaking down barriers to achievement," said Emily Glasser, president and CEO of Achilles International.
The brand is encouraging supporters to share personal stories of times they've embodied the‘Not Done Yet’ mindset in the comments section of the following brand partner's posts to help fuel the donation:
Additionally, Degree will select two commenters from across all brand partner posts who will be given the opportunity to meet Tyler Cameron via a 1:1 video call for a motivational chat and provided a year's supply of Degree product.
Those who are interested in learning more about the Degree Not Done Yet Marathon Team and sampling Degree products can visit the brand tent onsite at the 2022 San Francisco Marathon 'Finish Line Festival' located behind the Hyatt Regency Hotel on Sunday, July 24th. Product available while supplies last. The Degree Not Yet Marathon Team is an official sponsor of the 2022 San Francisco Marathon.
The campaign is part of Degree's larger brand mission to inspire the confidence to break barriers. Degree has committed more than $5 million over the next five years to inspire more people to move beyond their limits as part of its broader global Breaking Limits program. This program supports those who face the biggest barriers to being active – whether those barriers are due to race, sexual orientation, ability level, gender, age and more - and provides them access to coaches and mentors, along with safe spaces to move. The program is meant to support the brand's long-term commitment to help millions of young people transform their lives through the power of movement by 2030.
Categories: Deodorant, Beauty & HealthEdelman US, Thu, 21 Jul 2022 07:23:40 GMT