Luana Azeredo Joins TBWA\Media Arts Lab Miami as Managing Director

TBWA\Media Arts Lab, the bespoke global creative agency for Apple, today announced the appointment of Luana Azeredo to the role of managing director for TBWA\Media Arts Lab Miami. Luana will be responsible for overseeing the regional hub for Latin America, partnering with executive creative director Pedro Prado, who joined in April, 2021.

Luana brings a perspective and breadth of experience unparalleled in the leadership space, with client-side experience, stellar strategic background and creative pedigree, second to none. 

Most recently, she held the role of LATAM director of creative strategy at Natura &Co in São Paulo. Previously, she had held the head of strategy role at both CP+B Brasil, FCB Brasil and Wieden+Kennedy São Paulo. 

Luana Azeredo commented on her decision to join Media Arts Lab, “Working for, and with a region (LATAM) that I love — at a place full of talented people, for such an iconic brand that values creativity with simplicity — is what makes me so excited to be joining the Media Arts Lab team. I’m looking forward to working together with Pedro, Katrien De Bauw and the entire team, helping to build and take the Miami hub to the next level.”

“I’m beyond thrilled to have Luana join us in Miami. Her first-class strategic background, sharp eye for business innovation, passion for creativity and overall kindness make her the dream partner to honour our hub’s legacy and to help us shape an even brighter future,” said Pedro Prado, executive creative director, TBWA\Media Arts Lab Miami. 

Katrien De Bauw, global president for TBWA\Media Arts Lab, commented: “Luana is the perfect hire for our Miami office as we continue to build our capabilities in the region. Her award-winning, strategic background, and inherent understanding of regional cultures add so much value for our client — and the chemistry that Luana already has with Pedro excites me for what that partnership may be able to deliver across a region with so many creative opportunities.”