Pavone Marketing Group (PMG) has hired Lisa Corry-Godby as senior integrated communications director. She will work out of the company’s Philadelphia office.

Corry-Godby is an award-winning, results-driven integrated marketing leader with a proven track record developing strategic marketing campaigns. She brings 20-plus years of experience in integrated communications strategy and planning to PMG and will oversee execution for these programs for its Pavone, quench, and Varsity marketing units.

She has extensive experience in consumer-packaged goods, shopper marketing, and direct-to-consumer campaigns and is known for growing iconic global brands such as Campbell’s Soup, V8, SNICKERS, M&M’S, Johnson & Johnson and Chase.

Corry-Godby comes to PMG from TracyLocke, where she served as VP, group strategy director. She’s also spent time as a VP of marketing for Chase, and VP of planning for Thomas J. Paul, Inc working on the MARS Chocolate business and an integrated marketing manager at Campbell’s Soup. Her arrival at PMG marks her return to the agency, where she spent two years as a communications director before her stint at TracyLocke.

“This is a period of growth for Pavone Marketing Group, and Lisa is a big part of that growth,” said Michael Pavone, president and CEO of PMG, which has offices in Harrisburg and Philadelphia, Pennsylvania; Atlanta; and New York. “She’s also a boomerang hire, which is something I always like to see. Boomerangs are proof that we’re a company that people miss and are eager to come back to, and that means a lot.”