Creative agency Cornett has won the LEGOLAND Resorts North America account, owner and president Christy Hiler announced today. The agency won the account after a competitive pitch and is now creative AOR for the company’s three US resorts: California, Florida and New York. LEGOLAND is part of Merlin Entertainments Ltd., the second largest attraction operator in the world after Disney.

“Cornett impressed us with their strategic leadership paired with a good sense of creativity off the beaten path,” said Peter Koch, vice president of Marketing, LEGOLAND Resorts of North America. “We are convinced that the team will be a great fit to the LEGOLAND brand.” Cornett began working on the account August 1st, 2022, and the first work will break in 2023. UM remains their media agency.

The LEGOLAND team met with agencies in July to assess their capabilities and chemistry for a long-term partnership. The search consultant was Pete Carter, founder of Creative Haystack, LLC. “Throughout my ‘no-pitch’ search process, the Cornett team demonstrated an unparalleled level of tourism experience, intuitive consumer insight, and a genuine passion for the LEGOLAND brand,” said Pete. 

Founded in 1984, Cornett specialises in creating, restoring and maintaining relevance for brands such as Gannett, Busch Light, A&W Restaurants, Tempur Sealy and more.