C14torce, part of the DDB Worldwide network, has hired Laura Scott as head of social strategy. Based in Barcelona, her appointment is part of C14torce’s commitment to double down on creating impactful social content at speed.

Ant Warne, CSO, said: “Laura has been deep in all things social since its inception and understands what is possible at a level that’s rare to find. She has made real impact for our clients already and we’re only just getting started.”

Laura joins from Wieden+Kennedy Amsterdam, where she worked on the Airbnb, Samsung and UBER accounts. Prior to that, she was at Ogilvy, We are Social, Poke and Iris in London, where she worked on brands such as Adidas, Coca-Cola, Lexus, Marriott Hotels and Puma. Laura’s work at Poke on Heineken´s No More Excuses campaign (to activate their sponsorship of Champions League) won a Cannes Lion for best use of data.

“It is incredibly exciting to be joining the agency during a period of transformation and to help be responsible for reimagining and strengthen our social offering." commented Laura. "I can´t wait to see what this team can create together.”

Nicole Taylor, CEO, added: “It´s in our DNA to remain fresh and current. We have a fluid and less hierarchical model, so progressive and experienced talent like Laura is key to how we keep the agency moving forward. We are very excited to welcome Laura to Barcelona.”

C14torce won the SEAT business in 2016. Head quartered in Barcelona, the agency is proudly diverse with over 25 nationalities. There are offices across 11 markets worldwide.