Mon, 30 Jan 2023 11:32:47 GMT
KODE has welcomed Meena Ayittey to its roster. Known for her fascination with stories, and the study of human nature, Meena draws inspiration from a broad range of subject matters, including music, art, her experience as a Black woman and the issues faced by the Black community.
Based in and from London, her work has seen her collaborate with Saatchi & Saatchi, Droga5, Grey, Ogilvy and Oliver, working with clients such as GSK, Puma, Olay and Panasonic. An avid screenwriter, her long form projects, such as ‘Mama’, her Black Lives Matter film, has seen her win gold at 1.4 awards and recognised as a finalist at Ciclope and shortlisted for the 2022 YDA’s. Writing stories and making films is not only her passion, but has garnered her recognition within her field. Her award-winning documentary, ‘Black Creative’ looks at what it is to be Black within the UK advertising industry. It not only received praise for the press, but has been screened extensively across the globe - most notably at the Toronto Film Festival and the Independent Films awards. ‘All the Little Films’, a short film directed and written by Meena was named the ‘Most Watched Film of 2021’ by industry magazine.
“I want to make films that reach into your heart and pull you in closer than you thought was possible” said Meena Ayittey, director, KODE. Meena added “ Nothing beats the moment when someone watches something you've made and has an emotional reaction that you can feel”.
Alex Harman, CEO, KODE commented “I’ve known Meena and her work for sometime so when the chance came up to have a discussion about working together I was hugely excited. All of Meena’s work means something when you watch it and for that reason I'm excited to see what we do together at Kode.”