House 337 has launched a new ethical consulting service designed to help businesses deliver on their environmental and sustainability targets. The new service operates in partnership with sustainability experts Good Business. 

The ethical consulting service combines the advertising, communications and brand consultancy know-how of House 337 with the sustainability and social leadership expertise of Good Business.  

The service will deliver innovative solutions through applied creativity to help leaders transform their businesses for the good of consumers, communities, employees and shareholders. 

At the heart of the new service is a proprietary and flexible diagnostic tool allowing businesses to measure performance (socially, environmentally and commercially) across 16 key priority areas.   

This enables precious resources to be targeted effectively, as well as ensuring all stakeholder groups are represented and performance over time is measured - delivering real change and stakeholder value. 

Nathan Ansell, director, Ethical Consulting practice at House 337 said: “In today’s world it is impossible – and indeed irresponsible – to ignore the climate emergency and the need for sustainable business practices. While most businesses have sustainability ambitions or targets, too few have a compelling plan to deliver them.  

“By bringing together creativity and communications expertise with sustainability transformation capability, our ethical consulting service is uniquely placed to help business leaders navigate their way through what can be a complex agenda. We aim to help business leaders turn ambition into action, improving performance in a way that engages and inspires consumers and employees.” 

Giles Gibbons, founder, Good Business, said: “We believe the time has come for businesses to step up to the social and environmental challenges we face and take far-reaching action. The winners of the future will be those who embrace transformational change. 

“For this to happen, every element of an organisation needs to coalesce around a progressive path forward, very much including brand and communications. That’s why we’re excited about this new partnership. It will help companies deliver the step change that is needed on ethical and sustainable issues, in a way that is embedded through the business, and delivers maximum commercial and social value.”