High Five has been a regular part of LBB’s UK coverage, serving as a monthly roundup of the five best campaigns to launch. Moving into 2021, High Five is going global and we’ll be bringing you the best work from across the globe packaged into these neat, beautiful and super useful packages.
To kick off High Five in Sweden, The North Alliance chief creative officer is in the hot seat. One of the most awarded creatives and creative directors in the Nordics of all time, Magus has around 1,000 industry awards under his belt, so he knows good work when he sees it.
Klarna - Brand Reel 2020
Agency: Klarna in-house
Not so much the advertising, rather the feeling of the brand. It’s very hard to build a brand, no matter how much money is involved, but somehow Klarna has created a world where anything is possible when it comes to shopping. A world where glossy premium meets youth culture on surprisingly relaxed premises. Perhaps one of the most interesting emerging brands in banking, if not the only one.
Doconomy - 'The 2030 Calculator'
The 2030 Calculator by Doconomy is a product carbon footprint tool that can be used by any product brand or manufacturer to quickly calculate the carbon footprint of their products based on the emissions created from manufacturing and transport up until the point of sale. This is an innovation that can actually change things for real. It’s beyond advertising.
McDonald's - 'Haircut'
Agency: Nord DDB
A silly but funny campaign from my friends at Nord DDB. Who needs more seriousness post Covid-19 anyway, right? Humour will be the new serious post 2020. We all had enough. That’s what I like about this campaign. It sort of dares to be silly for real. Its only purpose is to make people giggle.
IKEA - 'Black Friday (Re)Sale'
Agency: Hjaltelin Stahl
Simple and clear. As with all great advertising. This campaign takes Ikea to where they need to be. Even if it’s a small initiative, it’s big in many other ways. It’s a symbol for how to make ads for IKEA 2020. It’s a win for all, just as IKEA is.
Oatly - 'Help Dad'
Agency: Oatly in-house
Oatly got in a bit of trouble when they teamed up with Blackstone in 2020, however this campaign almost makes it OK-ish again. By talking about Oatly as the adult choice of a new generation in a charming way, they became Oatly again. It’s fun, to the point and relevant, without getting political. Be sure to activate subtitles!