When I think of Ocean Spray, I can't help but to think of those two guys in water waders sitting in the middle of a cranberry bog. Ocean Spray has been doing that forever now, it feels like. This is definitely a departure from the bog. We actually had the pleasure of working with Orchard Creative on an animated Ocean Spray spot not too long ago when there was discussion of how to re-craft the brand and messaging. It’s incredibly hard to gain a brand’s trust to have them change course on something that’s been working comfortably for them, it’s a challenge. The 'Yes You Cran' is a clever one and opens up a lot of fun possibilities for the brand and agency to explore. 

I love the simplicity of this. Striking imagery accompanied by poetic copy. I felt as if I was sitting in an art gallery rather than viewing an ad. The visuals were an extremely strong vehicle for this piece, especially if you're unable to hear the carefully selected words being recited. There’s a brilliance in choice shots, camera angles, depth of field, framing and camera blocking, all of which are intentional to be eye-catching.