Cheil Central America
Wed, 02 Nov 2022 12:30:01 GMT
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High Five: Making Creativity Look Like a Piece of Cake
Werner Lemke, executive creative director at Cheil Central America, takes a look at a few campaigns from the Spanish-speaking market that were simple but smart
For my High Five, I took the opportunity to appreciate some of the best work in the Spanish-speaking market, picking up clever ideas that had 'simple' executions but great impact...
KFC - 'Breaded Cars'
Agency: PS21 España
This is such a simple idea - without major technological development, but still very digital. They saw the opportunity and made it happen. Congrats.
KFC - '#KFCopypaste'
Agency: PS21 España
Once again, great work for PS21 and KFC, turning customer behaviours into opportunities to convert.
ALMA - 'No Me Acuerdo' / 'I Don't Remember'
Agency: Hoy Havas Buenos Aires
Perfect timing to use a public figure to create awareness.
Burger King - 'Whopper Heist'
Agency: We Believers España
Ok, I'm cheating a little bit, because this idea is not that simple. However, the way it works is simple, using augmented reality in an entertaining way.
Madrid Fusion - 'Invaluable Food'
Agency: Leo Burnett España
Ok...I'm cheating again - having five Michelin chefs is not something that we could call 'simple'. However, they way they took advantage of what they had is amazing.
