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High Five: Making Creativity Look Like a Piece of Cake


Werner Lemke, executive creative director at Cheil Central America, takes a look at a few campaigns from the Spanish-speaking market that were simple but smart

High Five: Making Creativity Look Like a Piece of Cake

For my High Five, I took the opportunity to appreciate some of the best work in the Spanish-speaking market, picking up clever ideas that had 'simple' executions but great impact...

KFC - 'Breaded Cars'

Agency: PS21 España

This is such a simple idea - without major technological development, but still very digital. They saw the opportunity and made it happen. Congrats.

KFC - '#KFCopypaste'

Agency: PS21 España

Once again, great work for PS21 and KFC, turning customer behaviours into opportunities to convert.

ALMA - 'No Me Acuerdo' / 'I Don't Remember'

Agency: Hoy Havas Buenos Aires

Perfect timing to use a public figure to create awareness.

Burger King - 'Whopper Heist'

Agency: We Believers España

Ok, I'm cheating a little bit, because this idea is not that simple. However, the way it works is simple, using augmented reality in an entertaining way.

Madrid Fusion - 'Invaluable Food'

Agency: Leo Burnett España

Ok...I'm cheating again - having five Michelin chefs is not something that we could call 'simple'. However, they way they took advantage of what they had is amazing.


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Cheil Central America, Wed, 02 Nov 2022 12:30:01 GMT