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High Five: Colombia


DGC at McCann Colombia, Diana Triana, and regional creative director at Commonwealth//McCann South America West / DGC at Momentum McCann Colombia, Alejandro Bermudez, share their top five projects to recently come out of the country

High Five: Colombia

We chose five projects by both our colleagues at other agencies and from our creative teams, that together make a heterogeneous sample of the type of work that we like to do with our brands. Work that offers a significant role to the lives of people - some from inclusion, others more from diversity and others more with a simple point of view different from the traditional one. We hope you like them...

Allianz - 'RCP Players'

Agency: HOY/Colombia (Havas Group)

Allianz is a sponsor of the Colombian soccer team, Millonarios. As an insurance company, we think is interesting to see how it advertises its sponsorship, keeping the brand essence but also showing its purpose.

Chevrolet - 'Black Bowtie'

Agency: Commonwealth//McCann Colombia 
Production & Post: Cinemagica

The 'Black Bowtie' campaign shows the black logo as an analogy with the dark side we all have. Dark, not as something negative, but as that B-side that leads us to be more authentic and daring. That side that invites us to step out and leads us to our true essence. It is really an invitation to go further into our lives.

Wearable Bags

Agency: McCann Colombia 
Production, Post & Music: Craft

Fashion and sustainability come together in a designer piece that we can all wear every time we go shopping, avoiding the use of up to seven plastic bags at each outing.

Nutritional Mission

Agency: McCann Colombia 
Production, Post & Music: Craft

Nutritional Mission is much more than an advertising idea. It is a change of mindset to traditional marketing that manages to prioritise health over sales. It is an example for retails of everything that in the middle of a food crisis, they forget that they too can be part of the solution.

Pony Malta - 'Girls Define Girls'

Agency: MullenLowe SSP3

Sometimes we believe that words do not define us, but culturally they do. And if the Royal Academy of the Spanish Language still doesn't see value in the word 'girl', it's interesting that an agency and a brand dare to challenge it...


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McCann Colombia, Thu, 11 Nov 2021 11:45:25 GMT