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High Five: Axel Grimald


The global executive creative director at Publicis One Touch shares a selection of recent work written entirely without the use of chatGPT

High Five: Axel Grimald

As we enter a new award cycle at this time of year, it can seem like it’s not easy to find five pieces - but it wasn’t that hard, actually. I wanted to show work that is different from a medium and media perspective; some work that hopefully not too many people have seen yet - and it was all done without any ChatGPT or AI help...

Adobe - 'Adobe x David Bowie'

Agency: Dentsu Creative Amsterdam
Production: Resn x Antfood

The idea of walking into Bowie’s world and playing with it is already something appealing, but here you get to experience it through a good old website! Social media killed websites, but long live the websites! It enables us to experience and play in a unique way with the brand.

Asics - 'Mind Games'

Agency: Neil A Dawson & Company

How many times have we presented a content series to any of our clients? Well here they managed to do it, and it’s fun! Can exercise sharpen even the brightest minds? This documentary, narrated by Steven Fry, explores whether physical exercise can enhance the mental performance of the world’s brightest minds as they compete in Chess, Mahjong, Esports and Memory tournaments on the international stage.​​

Artotel - 'Gamer Asylum'

Agency: Ogilvy Singapore

Imagine you’re a teenager in China, still in the middle of a pandemic and the country you live in forbids you to play your favourite video games. The solution? Travel to Bali - not to enjoy its culture and waves, but its good unlimited wifi. A gamer’s heaven!

Fonzies - 'Fonzies for Canada'

Agency: Dentsu Creative Italy

We can all debate whether a World Cup without Italy is fine, but we can only agree that a World Cup without Italian fans is less of a World Cup! Fonzies, Mondelez’s cheese-flavoured snack in Italy and the main sponsor of its national team, has come up with a crazy idea to give almost 58 million people in Italy and 100 million Italians around the world a new team to get behind. The one with the fewest fans in the world? Canada. 

NIVEA - 'The Shadow Jumper'

Agency: Publicis One Touch
Production: Jungler
Director: Vincent Gibaud

Yeah, I know, a bit of self-promotion here...but it’s the kind of project I’ve always wanted to be part of. It shows the power of a brand and what they can achieve when they put their minds to it. Charlotte, a four-year-old girl, has a skin condition called EPP - erythropoietic protoporphyria, a very rare genetic condition that makes her skin sensitive to the blue light spectrum, which means she can’t stay in the sun for more than a few minutes. Imagine what that means for a four-year-old! So, a team of skin and sun protection experts from Beiersdof developed a bespoke cosmetic sunscreen that helps protect Charlotte’s skin from the blue light components of the sun, allowing her to stay in the sunlight longer than before, pain-free.


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Publicis Groupe Central Europe, Wed, 01 Feb 2023 12:30:05 GMT