Hellmann's Mayonnaise is officially announcing it is back in The Big Game for 2023 with a 30-second spot which will premiere in the 3rd quarter. The brand will advertise for the third consecutive year, driving awareness around the important issue of food waste at home and encouraging people to act and ‘Make Taste, Not Waste’.

“The Big Game has been an incredible platform for Hellmann’s to spread the message around how we make food delicious, even those ingredients left behind in your fridge,” said Benjamin Crook, vice president/GM, Dressings & Condiments (NA) at Unilever. “With the Big Game being the second most wasteful food day of the year in the U.S., it makes sense to use this event to inspire people to get creative in the kitchen and make lasting change at home to help eliminate food waste.”

The commercial is created by Wunderman Thompson.