You may not have realised it yet, but you probably suffer from 'Friestration': the frustration of not being able to get enough sauce with your fry. Well, fortunately Heinz came up with a solution: Spoon-Friez. Friez to enjoy more Heinz.

According to a global study commissioned by condiment connoisseurs, Heinz, nine in ten (95 per cent) of us simply refuse to eat one without the other. With so much significance placed on sauce, it comes as no surprise that 84 per cent of sauce superfans are often left feeling ‘fries-trated’, never being able to achieve a decent dollop of sauce they desire on a single fry.  

Spoon friez are here… The latest commercial from Tim James Brown showcases Heinz new Spoon-Firez, an easier way to get the most from your dip. The charming new clip invites people from around the globe to try the new Spoon-Friez with positive results.

The condiment to starch ratio is something that plagued dinner-tables and lunch breaks for years. Now we can move forward as a society knowing we can master the perfect mix of chip and sauce.

The idea was conceived by the Brazilian ad agency Africa, Wonderland Communications in the UK developed the global communications and earned media strategy and TasteHead, also in the UK, developed the product recipe in collaboration with Heinz.